It is time we take back control of our data

The explosion of SaaS tools in sales and marketing departments has led to the flow of customer data into numerous third-party organizations. Sometimes the data flow is necessary but often we don’t even understand what data is being collected by which sdk and what...

Clickstream Analytics: Gamechanger for eCommerce

Websites and mobile applications are the digital storefronts of eCommerce companies. The move to digital has lowered the entry barrier to establishing a retail business and made time and distance irrelevant in the pursuit of customer acquisition and sales. But the...

Rudder: An open-source alternative to Segment

How to Setup Rudder Rudder can easily be setup in a dockerized environment. We also support Terraform for AWS EC2 while support for Azure and GCP is coming soon. Terraform setup will be covered in a separate post Pre-Req Install the latest docker (v19+) and...

Protect your event data before it’s too late!!

Most enterprises know PII is critical and take extra steps to protect it. Databases holding PII is encrypted, strong access control is enforced, every access is logged and so on. All that is really great. In this privacy/security conscious world the stakes of losing...

Customer Case Study: Casino Game

One of the first users of Rudder was a mobile casino game. Their spin wheel game is one of the most popular games in that category, having ~60K daily active users generating 30M daily spin events. And they are doubling every six months. They are highly data-driven so...