It is time we take back control of our data

The explosion of SaaS tools in sales and marketing departments has led to the flow of customer data into numerous third-party organizations. Sometimes the data flow is necessary but often we don’t even understand what data is being collected by which sdk and what...

Clickstream Analytics: Gamechanger for eCommerce

Websites and mobile applications are the digital storefronts of eCommerce companies. The move to digital has lowered the entry barrier to establishing a retail business and made time and distance irrelevant in the pursuit of customer acquisition and sales. But the...

Rudder: An open-source alternative to Segment

How to Setup Rudder Rudder can easily be setup in a dockerized environment. We also support Terraform for AWS EC2 while support for Azure and GCP is coming soon. Terraform setup will be covered in a separate post Pre-Req Install the latest docker (v19+) and...

Rudder Customer Data Infrastructure

In this modern age, all companies have to become data driven. Enterprise needs to know their customers inside-out to provide the personalised experience that every customer expects. For any enterprise, key to knowing their customer is collecting all the customer...

Why Customer Data Infrastructure?

Ever since my doctoral studies (and probably even earlier) I have been excited about everything data. And what data could be more exciting or vital or insightful than customer data? So it should come as no surprise that a lot of folks like me end up in the broad area...