Transformations in Rudder: Part 2

While coding the transformation function, developers need to keep the following in mind All of their code will go inside a single transform function That function receives a collection of event messages which is a JSON structure. Following are few key fields of the...

Transformations in Rudder: Part 1

One of the core promises of the Rudder platform is that – when it comes to business lifecycle events – enterprises can generate once, analyze anywhere. The platform frees enterprises from having to mangle the same data differently for different target...

Rudder Customer Data Infrastructure

In this modern age, all companies have to become data driven. Enterprise needs to know their customers inside-out to provide the personalised experience that every customer expects. For any enterprise, key to knowing their customer is collecting all the customer...

Why Customer Data Infrastructure?

Ever since my doctoral studies (and probably even earlier) I have been excited about everything data. And what data could be more exciting or vital or insightful than customer data? So it should come as no surprise that a lot of folks like me end up in the broad area...