Rudder Blog
Open-Source CDP?
Why Modern Companies Need a Customer Data Platform? In case you haven’t already been sold on the vision and promise of a customer data platform (CDP) by the two dozen-plus vendors pitching it, here is the summary of why it is the best thing since sliced bread. The...
It is time we take back control of our data
The explosion of SaaS tools in sales and marketing departments has led to the flow of customer data into numerous third-party organizations. Sometimes the data flow is necessary but often we don’t even understand what data is being collected by which sdk and what...
Clickstream Analytics: Gamechanger for eCommerce
Websites and mobile applications are the digital storefronts of eCommerce companies. The move to digital has lowered the entry barrier to establishing a retail business and made time and distance irrelevant in the pursuit of customer acquisition and sales. But the...
Rudder: An open-source alternative to Segment
How to Setup Rudder Rudder can easily be setup in a dockerized environment. We also support Terraform for AWS EC2 while support for Azure and GCP is coming soon. Terraform setup will be covered in a separate post Pre-Req Install the latest docker (v19+) and...
Protect your event data before it’s too late!!
Most enterprises know PII is critical and take extra steps to protect it. Databases holding PII is encrypted, strong access control is enforced, every access is logged and so on. All that is really great. In this privacy/security conscious world the stakes of losing...
Customer Case Study: Casino Game
One of the first users of Rudder was a mobile casino game. Their spin wheel game is one of the most popular games in that category, having ~60K daily active users generating 30M daily spin events. And they are doubling every six months. They are highly data-driven so...
Transformations in Rudder: Part 2
While coding the transformation function, developers need to keep the following in mind All of their code will go inside a single transform function That function receives a collection of event messages which is a JSON structure. Following are few key fields of the...
Transformations in Rudder: Part 1
One of the core promises of the Rudder platform is that - when it comes to business lifecycle events - enterprises can generate once, analyze anywhere. The platform frees enterprises from having to mangle the same data differently for different target analytic...
Rudder Customer Data Infrastructure
In this modern age, all companies have to become data driven. Enterprise needs to know their customers inside-out to provide the personalised experience that every customer expects. For any enterprise, key to knowing their customer is collecting all the customer...
Why Customer Data Infrastructure?
Ever since my doctoral studies (and probably even earlier) I have been excited about everything data. And what data could be more exciting or vital or insightful than customer data? So it should come as no surprise that a lot of folks like me end up in the broad area...