Rudder Blog

It is time we take back control of our data

The explosion of SaaS tools in sales and marketing departments has led to the flow of customer data into numerous third-party organizations. Sometimes the data flow is necessary but often we don’t even understand what data is being collected by which sdk and what...

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Rudder: An open-source alternative to Segment

How to Setup Rudder Rudder can easily be setup in a dockerized environment. We also support Terraform for AWS EC2 while support for Azure and GCP is coming soon. Terraform setup will be covered in a separate post Pre-Req Install the latest docker (v19+) and...

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Customer Case Study: Casino Game

One of the first users of Rudder was a mobile casino game. Their spin wheel game is one of the most popular games in that category, having ~60K daily active users generating 30M daily spin events. And they are doubling every six months. They are highly data-driven so...

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Transformations in Rudder: Part 2

While coding the transformation function, developers need to keep the following in mind All of their code will go inside a single transform function That function receives a collection of event messages which is a JSON structure. Following are few key fields of the...

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Transformations in Rudder: Part 1

One of the core promises of the Rudder platform is that - when it comes to business lifecycle events - enterprises can generate once, analyze anywhere. The platform frees enterprises from having to mangle the same data differently for different target analytic...

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Rudder Customer Data Infrastructure

In this modern age, all companies have to become data driven. Enterprise needs to know their customers inside-out to provide the personalised experience that every customer expects. For any enterprise, key to knowing their customer is collecting all the customer...

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Why Customer Data Infrastructure?

Ever since my doctoral studies (and probably even earlier) I have been excited about everything data. And what data could be more exciting or vital or insightful than customer data? So it should come as no surprise that a lot of folks like me end up in the broad area...

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